About one million trays, or 3600 tonnes, of Zespri’s popular berry-like Zespri RubyRed kiwifruit are expected to be consumed this season.
Zespri RubyRed kiwifruit is now available in most supermarkets and fruit and vegetables stores in New Zealand and will be in markets throughout Asia Pacific including Japan, China, Taiwan and Singapore and for the first time this season in South Korea, Malaysia and Hong Kong.
▲Zespri RubyRed?
Zespri chief executive Dan Mathieson said it’s exciting to reach the one-million-tray milestone for RubyRed kiwifruit, which is in its third year of commercial production.
“Our Zespri RubyRed kiwifruit volume has tripled compared to last season so it’s fantastic to have more fruit available for our customers and consumers in New Zealand and across Asia Pacific, including a number of new markets this year.
“There’s strong demand for RubyRed, which generates a really high level of excitement and uptake amongst customers and consumers, and particularly younger consumers who love the distinctive taste, colour and health benefits.”
RubyRed kiwifruit was developed through Zespri’s breeding programme in partnership with Plant & Food Research and has a smaller natural fruit size.
Mathieson said Zespri is expecting strong growth across all kiwifruit varieties this season. Aboout 193 million trays of kiwifruit will be shipped to markets around the world, with Zespri RubyRed kiwifruit crop volume increasing with new orchards coming into production.
“As our newest kiwifruit variety, we continue to build our knowledge of Zespri RubyRed kiwifruit so we can meet the strong demand we’re seeing and this includes gathering consumer feedback to drive strong per-tray returns in our markets and maximise the value we can return for our RubyRed growers.”
Marketing campaigns will support the sale of Zespri RubyRed kiwifruit across markets this year.
預(yù)計本季將消費約100萬盤或3600噸Zespri廣受歡迎的漿果，如Zespri RubyRed獼猴桃。
Zespri RubyRed獼猴桃目前在新西蘭的大多數(shù)超市和果蔬店都有售，并將在包括日本、中國、臺灣和新加坡在內(nèi)的亞太地區(qū)市場銷售，本季首次在韓國、馬來西亞和香港銷售。
Zespri首席執(zhí)行官Dan Mathieson表示，RubyRed獼猴桃達(dá)到100萬托盤的里程碑令人興奮，這是其商業(yè)生產(chǎn)的第三年。
“與上一季相比，我們的Zespri RubyRed獼猴桃產(chǎn)量增加了兩倍，所以今年能為新西蘭和亞太地區(qū)的客戶和消費者提供更多的水果真是太棒了，包括一些新市場。
“RubyRed的需求量很大，這在客戶和消費者中產(chǎn)生了非常高的興奮度和接受度，尤其是喜歡獨特口味、顏色和健康益處的年輕消費者?！?br />
RubyRed獼猴桃是通過Zespri與植物與食品研究公司合作的育種計劃開發(fā)的，其天然果實尺寸較小。
Mathieson表示，Zespri預(yù)計本季所有獼猴桃品種都將強(qiáng)勁增長。大約1.93億盤獼猴桃將運往世界各地的市場，隨著新果園的投產(chǎn)，Zespri RubyRed獼猴桃的產(chǎn)量也在增加。
“作為我們最新的獼猴桃品種，我們繼續(xù)建立對Zespri RubyRed獼猴桃的了解，以便滿足我們看到的強(qiáng)勁需求，這包括收集消費者反饋，以推動我們市場上每盤的強(qiáng)勁回報，并最大限度地為RubyRed種植者帶來回報。”
今年的營銷活動將支持Zespri RubyRed獼猴桃在各個市場的銷售。
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