Zespri to commercialise additional red variety to support growth of Zespri RubyRed? Zespri將額外的紅色品種商業(yè)化，以支持Zespri RubyRed?的生長
Media Release
10 Dec 2025
The Zespri Board has today approved the commercialisation of an additional red variety – Red80 – to extend the commercial selling season for Zespri RubyRed? Kiwifruit. The decision follows the doubling of Zespri RubyRed Kiwifruit volume this year, with more than three million trays sold across key markets including New Zealand, Singapore, Japan, Mainland China, Taiwan, South Korea and the USA.Zespri董事會今天批準了另一種紅色品種Red80的商業(yè)化，以延長Zespri RubyRed?獼猴桃的商業(yè)銷售季節(jié)。在做出這一決定之前，Zespri RubyRed獼猴桃的銷量今年翻了一番，在新西蘭、新加坡、日本、中國大陸、臺灣、韓國和美國等主要市場售出了300多萬個托盤。
▲Zespri RubyRed?
CEO Jason Te Brake says the decision reflects Zespri’s commitment to producing new cultivars that will help Zespri maintain its market position as leaders of the kiwifruit category and maximise value for New Zealand growers.首席執(zhí)行官Jason Te Brake表示，這一決定反映了Zespri致力于生產(chǎn)新品種，這將有助于Zespri保持其作為獼猴桃類別領(lǐng)導(dǎo)者的市場地位，并為新西蘭種植者實現(xiàn)價值最大化。
“We have a proud history of innovation which has set us apart from our competitors and today’s decision is another example of the ongoing work our industry undertakes to meet the needs of our global consumers and deliver strong value to our growers.“我們有著令人自豪的創(chuàng)新歷史，這使我們與競爭對手區(qū)別開來，今天的決定是我們行業(yè)為滿足全球消費者的需求并為種植者提供強大價值而持續(xù)努力的又一個例子。
“The kiwifruit category is increasingly competitive, and our customers want a consistent supply of the full portfolio of our kiwifruit, whether that is Zespri Green, Zespri SunGold?, or Zespri RubyRed?, so the addition of a new red variety to extend our RubyRed? sales season is something we’re really excited about.“獼猴桃類別的競爭越來越激烈，我們的客戶希望我們的獼猴桃全系列產(chǎn)品能夠持續(xù)供應(yīng)，無論是Zespri Green、Zespri SunGold?還是Zespri RubyRed?，因此增加一種新的紅色品種來延長我們的RubyRed?銷售季節(jié)是我們非常興奮的事情。
“Red kiwifruit naturally tends to be shorter storing than green and gold kiwifruit, so we currently have a limited sales window of around eight weeks. Red80 harvests a bit later than our existing Red19 cultivar and stores for longer, with the two varieties working together to keep Zespri RubyRed? in front of consumers for longer, building awareness, encouraging habitual purchase, and lifting demand.”“紅色獼猴桃的儲存時間通常比綠色和金色獼猴桃短，因此我們目前的銷售窗口有限，約為八周。Red80的收獲時間比我們現(xiàn)有的Red19品種晚一點，儲存時間更長，這兩個品種共同努力，使Zespri RubyRed?在消費者面前停留更長時間，建立意識，鼓勵習(xí)慣性購買，并提高需求?！?/p>
Following the commercialisation of Red19 in 2019, commercial volumes of Zespri RubyRed? Kiwifruit were first sold in 2022, with the fruit extended to new markets each year to a current presence in 13 markets. Zespri RubyRed? Kiwifruit deliver a unique, vibrant red kiwifruit with a sweet berry taste and nutritional benefits that set it apart from SunGold and Green. Since the variety’s launch it has attracted new and younger consumers.在2019年Red19商業(yè)化之后，Zespri RubyRed?Kiwifruit的商業(yè)量于2022年首次銷售，該水果每年都會擴展到新市場，目前在13個市場都有銷售。Zespri RubyRed?獼猴桃是一種獨特的、充滿活力的紅色獼猴桃，具有甜漿果的味道和營養(yǎng)價值，使其與SunGold和Green不同。自該品種推出以來，它吸引了新的年輕消費者。
“Our research shows around 30 percent of people who purchase Zespri RubyRed? are new to kiwifruit, so it brings more people into the category and creates additional opportunity for our other products,” adds Mr Te Brake. Te Brake先生補充道：“我們的研究表明，購買Zespri RubyRed?的人中約有30%是獼猴桃新手，因此它將更多的人帶入這一類別，并為我們的其他產(chǎn)品創(chuàng)造了額外的機會。”。Red80是通過Zespri與植物與食品研究所（現(xiàn)為生物經(jīng)濟科學(xué)研究所的一部分）的聯(lián)合育種計劃自然培育的。2021年，Zespri和生物經(jīng)濟科學(xué)研究所成立了獼猴桃育種中心，這是一家合資企業(yè)，旨在加快新品種的交付。Zespri目前有20種獼猴桃、獼猴桃和雄獼猴桃正在進行商業(yè)前試驗，這反映了其致力于更快地推出新品種以滿足新的消費者需求，推動額外銷售，并在超過其到2025年全球銷售額達到45億美元的目標后繼續(xù)其增長軌跡。
Red80 has been naturally bred through Zespri’s joint breeding programme with Plant & Food Research (now part of the Bioeconomy Science Institute). In 2021, Zespri and the Bioeconomy Science Institute established the Kiwifruit Breeding Centre, a joint venture to accelerate the delivery of new cultivars. Zespri currently has 20 varieties of kiwifruit, kiwiberries, and males in pre-commercial trials, reflecting its commitment to deliver new varieties faster to meet new consumer needs, drive additional sales, and continue its growth trajectory after exceeding its ambition of reaching $4.5 billion in global sales by 2025.
Red80是通過Zespri與植物與食品研究所（現(xiàn)為生物經(jīng)濟科學(xué)研究所的一部分）的聯(lián)合育種計劃自然培育的。2021年，Zespri和生物經(jīng)濟科學(xué)研究所成立了獼猴桃育種中心，這是一家合資企業(yè)，旨在加快新品種的交付。Zespri目前有20種獼猴桃、獼猴桃和雄獼猴桃正在進行商業(yè)前試驗，這反映了其致力于更快地推出新品種以滿足新的消費者需求，推動額外銷售，并在超過其到2025年全球銷售額達到45億美元的目標后繼續(xù)其增長軌跡。
Mr Te Brake confirmed that 100 hectares of Red80 licence would be made available to growers in 2026, including through a cutover pool for those existing Red19 growers wishing to bid for licence.Te Brake先生證實，2026年將向種植者提供100公頃的Red80許可證，包括為那些希望競標許可證的現(xiàn)有Red19種植者提供一個割灌池。
“We’re looking forward to continuing to work with growers to provide our consumers with even more great tasting and high-quality red kiwifruit, with Red80 expected to reach commercial volumes in 2028, helping deliver strong value for all of our RubyRed Kiwifruit growers,” Mr Te Brake says.Te Brake先生表示：“我們期待著繼續(xù)與種植者合作，為我們的消費者提供口感更好、質(zhì)量更高的紅獼猴桃，預(yù)計Red80將在2028年達到商業(yè)規(guī)模，為我們所有的RubyRed獼猴桃種植者帶來巨大的價值?！薄?/p>
Te Brake先生證實，2026年將向種植者提供100公頃的Red80許可證，包括為那些希望競標許可證的現(xiàn)有Red19種植者提供一個割灌池。
Te Brake先生表示：“我們期待著繼續(xù)與種植者合作，為我們的消費者提供口感更好、質(zhì)量更高的紅獼猴桃，預(yù)計Red80將在2028年達到商業(yè)規(guī)模，為我們所有的RubyRed獼猴桃種植者帶來巨大的價值?！?。
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