RubyRed harvest doubles in size 紅寶石豐收規(guī)模翻倍

RubyRed harvest doubles in size 紅寶石豐收規(guī)模翻倍

Popular new variety will attract new, young consumers, Zespri says.佳沛（Zespri）表示，這款備受歡迎的新品種將吸引新的年輕消費者。

▲Zespri RubyRed?

More than three million trays, or 10,800 tonnes of Zespri RubyRed Kiwifruit will be available this season.

The RubyRed harvest will get underway in New Zealand in the coming weeks with a large increase in volume to Mainland China to more than one million trays, or 3500 tonnes, and a further one million trays to Japan. It will also be available for the first time this season in the Philippines, Indonesia, Thailand and the Pacific Islands.

Chief executive Jason Te Brake said it’s an exciting time for RubyRed Kiwifruit with volume doubling compared with last season which is great news for consumers who love its sweet berry taste, vibrant red flesh colour and the health benefits delivered by its high content of antioxidants.

“There’ll be more RubyRed volume in our core markets of Mainland China, Taiwan, Japan and South Korea and the popular fruit will also be back in New Zealand, Hong Kong, Singapore and Malaysia, as well as our exciting new markets.”

Te Brake says RubyRed has been a popular addition with the variety complementing Zespri’s Green and SunGold Kiwifruit and helping to attract new and younger consumers to the kiwifruit category.

本季將有超過300萬個托盤，即10800噸Zespri RubyRed Kiwifruit可供選擇。
未來幾周，新西蘭將開始收獲紅寶石，運往中國大陸的數(shù)量將大幅增加到100多萬個托盤，即3500噸，另外還有100萬個托盤運往日本。本季，它還將首次在菲律賓、印度尼西亞、泰國和太平洋島嶼上市。
首席執(zhí)行官Jason Te Brake表示，與上一季相比，RubyRed Kiwifruit的銷量翻了一番，這對喜歡其甜漿果味、鮮艷的紅色果肉和高含量抗氧化劑帶來的健康益處的消費者來說是個好消息。
“我們在中國大陸、臺灣、日本和韓國的核心市場將有更多的RubyRed，受歡迎的水果也將回到新西蘭、香港、新加坡和馬來西亞，以及我們令人興奮的新市場。”
Te Brake表示，RubyRed一直是一個受歡迎的新品種，它與Zespri的Green和SunGold Kiwifruit相輔相成，有助于吸引新的年輕消費者購買獼猴桃。